Are you ready to face the next major Google algorithm rollout in May 2021? Discover how the new algorithm will impact the website and what are the necessary steps must be taken to get ready for the same.
Google plans to update its algorithm in upcoming May to include a new factor called page experience. Changes can be observed in various frames. This includes existing Google search signals such as mobile-friendliness, safe browsing, HTTPS, and other guidelines. It includes metrics in Google web vitals to do with site loading speed and interactivity. Among the various steps optimizing for phones, improving page speeds, CTA, and alt text for images. Including a factor called page experience is an important element that impacts the ranking.
What is page experience?
This includes all aspects of how users interact with the web page. Page experience is the latest search ranking benchmark that is used by the major search engine. This metric is about determining the usability of how the website is. As the upcoming algorithm of Google will measure elements of how users perceive the experience of using the website. By optimizing the website according to the upcoming Google algorithm makes sure that the website is more enjoyable for all web browsers and devices as well as one wants to evolve to mobile expectations too. The main benefit of the Google page algorithm is removing any friction that may be involved in the website experience.
How important is this new update?
As Google releases updates all of the time, everyone usually wonders about the upcoming latest update and how that update brings a change in our dealing with the website. The introduction of the page experience algorithm is all about bringing people more to the website they love. This is about user experience/UX. Keywords and links are highly important but this update focuses more on the user experience while on the website and this trend is likely to bring a new change. As Google never end up bringing update so we may end up seeing more algorithms.
What are the different factors that Google will look up at determining page experience?
Different areas that Google has specified includes Visual stability, interactivity, and the focal points that have been outlined with three new metrics that involve:
- Cumulative layout shift: this is designed to measure the percentage of the screen that is impacted by movement i.e. whether items are jumping on the screen.
- First input delay: this assesses how long it takes for one to browse to respond to an interaction that has been triggered by the user.
- Largest contentful paint: this informs Google how long it takes for the biggest content element to load.
In order to rank page experience, one must observe factors such as safe browsing, interstitial use, knowing about the security of the website and the website must be mobile-friendly.
What must be included to prepare for page experience update?
Invest in usability audit: with this, the developers can rectify errors and make improvements prior to the rollout.
Focus on every page: delivering an excellent site experience is important but it is important that going through the website on the page by page basis to ensure that none of the pages is letting the website down.
SEO Click is one of the best SEO agencies that known the new page algorithm from Google that is going to put even greater emphasis on the experience your website delivers to the user. We have a team of highly experienced professionals who needs to make changes to the site.