In the olden days (even 15-20 years back) news channels, books, magazines, newspapers etc. were used to be the only source of information for all. Information like new products, new movies, political affairs or share market and many more things were only made public by mentioned media channels only.
In the current fast growing and competitive digital world, things are available in terms of soft media that is computers, laptop, and mobile devices. All the content that is to be known is present in soft devices in form of a website or mobile apps.
Since most of the things available on websites and application, it is quite obvious that to provide right and relevant content has been a herculean task as the knowledge base and information present is huge and numerous.
If you want to tell your readers and customer about you or your services you have to be very careful about the content that you put on the website and other digital media. You need to make sure that the information provided by you is to the point, accurate and most importantly relevant to the search. The technique to make the content optimized while being searched by Google, Bing etc. is called as Search Engine Optimization (SEO).
Nowadays many business leaders don’t realize the value of SEO because of quick Return on Investment (ROI).
They need to understand it as long term but a fruitful process. It may need some investment of time, effort and money but in turn, the advantages will unexpectedly good. There are many points to make leadership in a company to understand the advantages of SEO and convince them to adopt SEO. Few can be discussed as below:
Reach Your Audience:
You need to tell the boss that the main aim of the website is to reach maximum people around the world. If the website is not found by relevant keywords search by search engines, it’s of no use. So making the website content easily searchable makes the website available to all.
SEO is free & complements PPC:
Let’s say your company is using PPP (Pay-Per-Click) advertise model for digital marketing, SEO fully complements this approach. Moreover, SEO is more organic search which doesn’t involve any kind of fees to be paid.
Your competitors already use SEO:
“Competition”, after hearing this word your boss will give additional ears to your words and listen to you very carefully. You may be able to convince your boss after letting him know that competitors will have an additional edge over you as they have adopted SEO early and started realizing values of it.
Let your Boss know the Statistics:
Your Boss loves statistics. If he is realized that SEO is capturing the market in terms of making digital marketing more powerful by market study and statistics, he may be convinced soon.
Finally seeing the advantages your boss will be definitely happy to adopt SEO, still if he is hesitated to adopt you may offer your help in implementing the process on behalf of him. It may defiantly lead him to give a try.