Instagram is a great place to find a lot of followers, and though it may sound quite simple, it is never too easy to get people to follow you. If you want more Instagram followers, you need to focus on what your Instagram profile and feed looks like. Here are some tips and tricks to help you gather more followers on Instagram:
Create a compelling profile story
More and more people are searching Instagram for finding brands instead of relying on Google searh results. It is time to really invest into a well curated profile. Make a great impression and entice people enough to make them hit that follow button. Creating a compelling brand story via your Instagram aesthetic and profile, and you can convert those casual visitors into engaged and devoted followers.
Make some really cool Instagram stories
The stories feature of Instagram is a really useful space to invest into. These stories can not only help you get noticed, they also help you in staying on top of the mind. Instagram Stories get featured on the explore page, which implies that even those people who are not following you can still find and view your stories.
Use the right hash tags
Using the same hash tags over and over again might prompt the Instagram algorithms to mark you as a spammer. So it is advisable to use your hash tags with a purpose instead of generic ones like #Life #Love #Happy. Make them rather relatable to your business so that they add a lot of meaning to your hash tags and your target audience can easily relate to it. For example, a coffee shop would want to use a hash tag like #specialtycoffee or #coffeelover. It is also advisable to use different hash tags for different posts. Choose the ones that relate to the post or the picture in question
Promote outside too!
Maintaining a great Instagram profile is not just it, you should also try and promote it everywhere on the internet too. It’s like going back to the basics of business PR. When people find you on third-party websites, they might want to look you up on Google or Instagram later. Getting featured on some blogs or articles can help you find more Instagram followers. Pitch your ideas into podcasts, blogs and even other Instagram accounts that your target audience is like to engage with. If you get mentioned in a blog or an article, take a screenshot and post it on your feed to make it even better.
Boost your posts to a wider audience
It is never a bad idea to expand your fan base into newer territories. You can easily run an Instagram campaign and it is really quite simple too. Just hit the promote button next to your regular posts and get going. Choose a newer audience and examine the results. You’ll be surprised to see that you’ll end up adding a lot many followers through the exercise.