Local SEO is a pretty useful means to advertise you business in the region that matters as well as online. It helps businesses to promote and advertise their products and services to consumers locally at the time when they are looking for them. Every day, thousands of people make use of local search to find out and discover first-rate businesses in their vicinity. And with the growing trend of voice search and smart phones, the importance and application of local search have increased multi folds in recent times. More and more people are relying on online searches for everyday items and services and thus, it is all the more important to have a great ranking on those search results when people look up for services or product that relate to your business.
- List yourself on My Business by Google
Ensure that you have listed your business on the My Business service by Google. This way, you can allow Google to verify your business’s location and thereby Google can optimize your listing with the information pertaining to your location, contact details, opening hours, etc. Once you’ve set up your My Business listing, verify the details by making a search on the internet and Google Maps yourself!
- Keep Your Content Specific
On the website, keep your content specific in order for Google to be able to list your business with a good overall ranking. Choose the right set of keywords and mention your location or the set of locations you can deliver your products and services in. This way, your internet search results ranking improves and helps you to be featured to more people locally.
- Collect a lot of Reviews
The more the reviews, the better are your chances of luring more and more potential customers. People crave for online reviews and it is the reviews that influence them in making their buying decisions. More reviews means more reliable overall rating and thus, a higher level of confidence created in the consumers’ minds. In a nut shell, your reviews help you out-compete your business rivals operating in the same territory or regions.
- Schema Mark-up
The schema mark-up provides your business with all kinds of alternatives to make your website’s listing on the search engine ranking seem pertinent to your work. Typically, the schema mark-up is a scrap of HTML which is a part of your website that exhibits much detail beneath the results; for example tags and images.
- Back-Links from Other Websites
A practice of link building always plays an important role in an effective and efficient Local SEO strategy. Links to one’s website are considered as one of the most important ranking elements used by Google to ascertain the ranking of the results within the search results page. Your business website should contain links from various popular websites such as Pinterest, Twitter, LinkedIn, Facebook, Instagram, and even YouTube.
Some of the other things that can improve your Local SEO strategy are – creating high-quality content; promoting yourself with blogs, etc.; using a proper citation; and more. Consult a Local SEO expert for a better analysis of your website.